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Price & Shelf Monitoring in Retail
Automatic tracking of competitor prices, new products, and own brand presence in a retail chain
2024 · ~2 weeks
Client: Food manufacturer (Thailand), noodle category. Key analysis channel — Big C retail chain
Problem
No visibility into competitor prices and retail assortment
Shelf changes happening unnoticed
Manual monitoring is inefficient
No systematic control over own brand presence
What Was Built
Automated data collection from Big C web interface
Category parsing: SKUs, prices, assortment
Dynamic analysis: new SKU detection, price changes
Brand presence tracking and competitor activity monitoring
Automated notifications to stakeholders
Approach
Continuous monitoring instead of one-off checks
Working around platform technical limitations
Results
Full transparency across the noodle category at Big C
Rapid detection of price and assortment changes
Control over own brand positioning
Decision support: pricing, assortment, presence strategy