About Me
Danil Mutin
Operator who ships software
I spent 17 years building sales departments, launching branches, managing distribution networks, and leading regional expansion — in automotive, IoT, telecom, and FMCG. I have an IT degree and an MBA. Today I pair that operational experience with hands-on engineering: when I understand your business problem, I can deliver a working slice quickly, then harden it with your team.
Core Skills
Journey
BAT Russia — field marketing and HoReCa across the Russian Far East. First hands-on experience with CRM systems and ROI analytics
Key-sound — built a music content procurement company from scratch: strategy, 17-person team, contracts with major labels
NGK Spark Plug — regional manager for the Russian market. Grew sales 25% without expanding the distributor network. Deployed CRM for distributor management
MX Group — from Sales Director to Managing Director of the entire group. 6 branches, 30K+ SKUs, 2.5x customer base growth, IT system migration, dynamic pricing
Sky Electronics, Thailand — launched an IoT product across Southeast Asia. Set up office from zero, built B2B product Rental Booster, secured government partnerships
Sales consulting (Sales4You / never2much in Russia) — sales funnel transformation, CRM implementation, 4 client projects
never2much.space — independent delivery of custom automation and analytics for clients worldwide
Philosophy
I turn messy operational reality into dependable digital tools — the kind people actually open on Monday morning. I believe speed and depth can coexist when scope stays honest and data stays traceable. The interesting problems start where standard products stop fitting how you really sell and deliver.